Tag Archives: design

The Beach Body is back – Protein World’s Controversial Advert On New York Skyscraper

For the love of protein shakes (or not) … just when we had all thought we’d seen the back of that Protein World advert, it has well and popped is bikini body back into the world.

The ad that stars a bikini-clad toned model posing with the slogan ‘Are you beach body ready?’- is NOW plastered on a skyscraper in New York.

Are you beach body ready? Protein World - New York
Are you beach body ready? Protein World – New York

 

 

 

 

 

 

 

 

 

 

 

 

 

In April the advert designed to promote weight loss aids caused huge controversy when it featured across London, posters of the adverts were defaced by feminists & body image campaigners.

The adverts where eventually band but it was reported that Protein World apparently made around £1 million ($1.5 million) in four days.

A series of companies responded with witty comebacks such as Calsberg which we blogged about back in May.

Carlsberg poster are you beach body ready
Carlsberg poster response

Now in one breath I am gutted that these adverts  are back mainly I am just tired of the debate but on the other breath, I stand back in amazement than  Protein World are still pushing ahead with a such determination and confidence.

So I now I will kickback and watch how America responds to these bikini-clad adverts and see if us Brits have overreacted.

 

 

Carlsberg – ‘Are you beer body ready?’ Probably the best comeback in the world!

Carlsberg  response to the Protein World hugely controversy adverts  “Are you beer body ready?” on London Underground is another stroke of marketing genius and really quick thinking.

carlsberg
Carlsberg advert

The beer brand moved quickly to take the space next to next to the controversial advert using a  Carlsberg bottle in a little yellow bikini bottom, created by the creative agency Fold7 who also designed “Probably the best poster in the world“ which we blogged about a few weeks ago. Fold7 we salute you!

The original Protein World ads featuring a model posing in a bikini and asking Screen Shot 2015-05-04 at 14.47.48 have sparked a public backlash for making people physically inferior to the unrealistic body image of the bronzed model in the campaign with more than 70,000 people signing an online petition demanding the adverts be removed.

The Advertising Standards Authority (ASA) has also announced it will launch an investigation to establish if the ads broke “harm and offence rules or is socially irresponsible”.

Protein World has retweeted the image arguing that “If @Carlsberg are getting involved, you know you are #winning”.  Their over confident, thick-skinned attitude to the backlash of there adverts leaves me somewhat speechless.

But the clever advertising by Fold7 makes me so proud to be part of the creative advertising world.

… And just for the record Protein World my body is defiantly in beer body shape!

 

April: Hungry’s top 5 design loves from the world of food….

Each month I will quickly blog about my 5 design loves  from the food and drink industry that I have spotted on my travels. These could be anything from interesting menu designs, to unique logos or a sexy new food concept or just simply something that makes me laugh.

So here goes for the month of April that seen the nation eagerly await the arrival Kate and Williams royal baby. I was out there falling in love with these creative ideas:

1.  Menu Design: A menu in a plant pot such a simple yet effective idea  and could be quite cost effective for small food businesses such as restaurants, bars and cafes.

All Bar One have kept there creative very simple and I think actual plant should be more of the herb variety and the word ‘peckish’  maybe shouldn’t be used as it might encourage the eating of the plant (see below). Great concept could just work a little harder.

Spotted at: Allbarone at Euston Station

All Bar One - Plant Menu
All Bar One – Plant Menu
Hungry getting Peckish
Hungry getting Peckish

2. Food ideas – Tacos:  The beauty of the meat tacos street food dish stopped me in my tracks, the vibrant combinations of colours and lovingly stacked piles of meats, vegetables and pickles was something I hadn’t seen before.  Beautiful and unexpected.

Spotted at: Served by Smoqued at the Seasonal Market, Birmingham

Smoqued Tacos
Smoqued Tacos 
Smoqued menu
Smoqued menu

3.  Interior Design: A fried egg lamp shade anyone? This lamp rocked my world when I entered the The Breakfast Club Cafe not only does it supports the breakfast theme for obvious reasons it enhances the 80s vibe. It brought total joy to my day.

 Spotted at: The Breakfast Club Cafe, London Bridge 

Fried Egg Lamp Shade - The Breakfast club cafe - London Bridge
Fried Egg Lamp Shade – The Breakfast club cafe – London Bridge

4. Drinks promotion:  Virgins Tilting Ale. An ale that makes you tilt? Brilliant – bring it on.  The ale named after Virgin’s tilting pendolino trains reviews are pretty good but I didnt know if a ‘titling’ ale promoted sensible drinking . Or maybe it’s me just over thinking the word tilting,  Anyway it caused for a giggle on the way home!

Spotted at: London – Rugby on a Virgin (Tilting) Train 2015-04-07 22.58.34-2

 

5. Signage: Just add sparkle. I loved this sign by the Hungry Toad as mentioned in my blog at the Birmingham Spring Market. One effective sign brought the whole stand to life.

I would have never put the glitter signage with the Hungy Toads branding. But it just worked… Well done guys! May be should just all add sparkle.

 Spotted at: Seasonal Market, Birmingham

Hungry Toad signage
Hungry Toad signage
Hungry Toad
Hungry Toad

Fab look back through April. I will keep spotting design loves and who knows what May will bring. Exciting times ahead.

Brunch at The Breakfast Club Cafe – London Bridge

The question is where can I get the best breakfast in London? Well who knows, when you look into these things on google (and review websites)  there are hundreds of places and recommendations…

So I knew I was heading to watch my friend do the marathon at  Canada Water, so looked into places near London Bridge which reduced my google search and where did I find but no other that The Breakfast Club Cafes … when I started to read about these places it blew my mind – an 80s throwback experience that serves breakfast. WOW!

I packed my bag as quick as I could and headed there like a crazed woman in search of the 80s (and brunch obviously).

2015-04-26 08.42.11

The Breakfast Club - Dining area,  london bridge
The Breakfast Club – Dining area
The Breakfast Club - Dining area , london bridge
The Breakfast Club – Dining area

Following the success of their Soho cafe, opened in 2005, The Breakfast Club has since expanded to a number of other London locations. The London Bridge, opened in 2014, comes with a license so you can have a beer or maybe a more civilised Bloody Mary with your breakfast – happy days!

It serves a wide selection of breakfasts to start your day, it then continues serving up fab things till early evening. The breakfasts are not just your standard fry up; you can choose from a US variation featuring maple syrup pancakes, to a Latin American breakfast burrito.

Like the Spitalfields and the Battersea cafes,  London Bridge also has a secret. Hidden beneath The Breakfast Club in London Bridge is Call Me Mr Lucky – a concrete den that serves cocktails with lanterns and hidden alcoves.

So … Phew after reading all the reviews on this place I was expecting a huge queue but I got straight in and was seated by the really friendly staff.

Food loves…
I decided it was time to try something new so opted for the veggie breakfast burrito filled with  scrambled egg, roasted peppers, Portobello mushroom, gucamole, cheddar and spicy pepper sauce. Delicious.

The Breakfast Club - Breakfast london bridge
Veggie breakfast burrito

 

Breakfast Burrito The Breakfast club - london bridge
Breakfast Burrito

 

Breakfast Burrito The breakfast Club

 

The breakfast club menu
Menu

Design loves…
The  atmosphere of the cafe is just right. The music plays, the staff are chatty and it’s just a happy place to start the day. The design features that made me smile to myself where the fired egg lamp shade (where do you find such a thing), the smiley face cups and the hidden bar concept.

Fried egg lamp the breakfast club london bridge
Fried egg lamp shade anyone?

 

Mug The Breakfast club - london bridge
Happy mug :-)
2015-04-26 09.19.22
Call me lucky poster

The staff where uber friendly and really looked after me. I will be defiantly heading back and looks like I did get there at the right time but the queue would have been worth the wait!

The Breakfast club - london bridge
Queue

Address: 11 Southwark Street, SE1 1RQ

Contact: 02070789634

 Website: www.thebreakfastclubcafes.com

A sunshine filled Spring market – Birmingham, Digbeth

The sun was shining, music pumping and the smell from the food was immense. By looking at the queues it felt like the whole of Birmingham had dropped by with us to visit the Spring Market at The Bond in Digbeth.

2015-04-18 15.32.28
Spring Market, Digbeth

Digbeth pop-up street food market gathers together a small selection of the best street food traders from Birmingham and beyond. This is the place  for foodies to catch such local food gurus as the Original Patty Men, Routemaster Bus Bar and The Bournville Waffle co. The Spring Market starts at midday and runs until 6pm. Entrance is £1.50 for adults and kids get in FREE.  Dishes can range from £3 – £7.50.

The Spring Market is set by the canal and has a great street vibe which I am sure the sunshine helped. There is a good variety of food and drink, I loved it.

Food loves …
The HungryToad got me excited by the food offering and the stall design, it was a little bit  shabby with its hand drawn menu and corrigated walls but the sparkly signage won me over  .. and I queued in a very long queue for these guys culinary delights. I opted for the chicken wings and the halloumi chips. Simple & delicious with a bit of sparkle!

Design loves
It was pure eye candy looking at all the ideas people had come up with to create and support their brands and food ideas. I loved it here, not just for the food but for the draw of the creativity that surrounded me.

3 stalls from the Spring Market that got my design heart pumping:

1. The Gamekeeper
Serving wraps, a shredded beef brisket and a veggie option of melted halloumi, the stall had a traditional country feel in true keeping of a Gamekeeper vision.

2. Original Patty Man
Serving kick ass burgers with a kickass branding… I fell in love with this pop up, infact am sure part of me wanted to jump behing the counter and help out. There was just something electric about this little place and it followed through into there brand!

3. Smoqued
Smoqued served the most beautiful, eye catching tacos I have ever seen from a bright yellow 1973 Citroen H Van. This little yellow machine just ozzed class and the food presentation was out of this world.

2015-04-18 14.08.17All of this was washed down with a gin …  A little bit of Saturday design and food heaven,  2 hours well spent – I’d say.