For the love of protein shakes (or not) … just when we had all thought we’d seen the back of that Protein World advert, it has well and popped is bikini body back into the world.
The ad that stars a bikini-clad toned model posing with the slogan ‘Are you beach body ready?’- is NOW plastered on a skyscraper in New York.
In April the advert designed to promote weight loss aids caused huge controversy when it featured across London, posters of the adverts were defaced by feminists & body image campaigners.
The adverts where eventually band but it was reported that Protein World apparently made around £1 million ($1.5 million) in four days.
A series of companies responded with witty comebacks such as Calsberg which we blogged about back in May.
Now in one breath I am gutted that these adverts are back mainly I am just tired of the debate but on the other breath, I stand back in amazement than Protein World are still pushing ahead with a such determination and confidence.
So I now I will kickback and watch how America responds to these bikini-clad adverts and see if us Brits have overreacted.