Category Archives: DESIGN

The Beach Body is back – Protein World’s Controversial Advert On New York Skyscraper

For the love of protein shakes (or not) … just when we had all thought we’d seen the back of that Protein World advert, it has well and popped is bikini body back into the world.

The ad that stars a bikini-clad toned model posing with the slogan ‘Are you beach body ready?’- is NOW plastered on a skyscraper in New York.

Are you beach body ready? Protein World - New York
Are you beach body ready? Protein World – New York

 

 

 

 

 

 

 

 

 

 

 

 

 

In April the advert designed to promote weight loss aids caused huge controversy when it featured across London, posters of the adverts were defaced by feminists & body image campaigners.

The adverts where eventually band but it was reported that Protein World apparently made around £1 million ($1.5 million) in four days.

A series of companies responded with witty comebacks such as Calsberg which we blogged about back in May.

Carlsberg poster are you beach body ready
Carlsberg poster response

Now in one breath I am gutted that these adverts  are back mainly I am just tired of the debate but on the other breath, I stand back in amazement than  Protein World are still pushing ahead with a such determination and confidence.

So I now I will kickback and watch how America responds to these bikini-clad adverts and see if us Brits have overreacted.

 

 

Carlsberg – ‘Are you beer body ready?’ Probably the best comeback in the world!

Carlsberg  response to the Protein World hugely controversy adverts  “Are you beer body ready?” on London Underground is another stroke of marketing genius and really quick thinking.

carlsberg
Carlsberg advert

The beer brand moved quickly to take the space next to next to the controversial advert using a  Carlsberg bottle in a little yellow bikini bottom, created by the creative agency Fold7 who also designed “Probably the best poster in the world“ which we blogged about a few weeks ago. Fold7 we salute you!

The original Protein World ads featuring a model posing in a bikini and asking Screen Shot 2015-05-04 at 14.47.48 have sparked a public backlash for making people physically inferior to the unrealistic body image of the bronzed model in the campaign with more than 70,000 people signing an online petition demanding the adverts be removed.

The Advertising Standards Authority (ASA) has also announced it will launch an investigation to establish if the ads broke “harm and offence rules or is socially irresponsible”.

Protein World has retweeted the image arguing that “If @Carlsberg are getting involved, you know you are #winning”.  Their over confident, thick-skinned attitude to the backlash of there adverts leaves me somewhat speechless.

But the clever advertising by Fold7 makes me so proud to be part of the creative advertising world.

… And just for the record Protein World my body is defiantly in beer body shape!

 

April: Hungry’s top 5 design loves from the world of food….

Each month I will quickly blog about my 5 design loves  from the food and drink industry that I have spotted on my travels. These could be anything from interesting menu designs, to unique logos or a sexy new food concept or just simply something that makes me laugh.

So here goes for the month of April that seen the nation eagerly await the arrival Kate and Williams royal baby. I was out there falling in love with these creative ideas:

1.  Menu Design: A menu in a plant pot such a simple yet effective idea  and could be quite cost effective for small food businesses such as restaurants, bars and cafes.

All Bar One have kept there creative very simple and I think actual plant should be more of the herb variety and the word ‘peckish’  maybe shouldn’t be used as it might encourage the eating of the plant (see below). Great concept could just work a little harder.

Spotted at: Allbarone at Euston Station

All Bar One - Plant Menu
All Bar One – Plant Menu
Hungry getting Peckish
Hungry getting Peckish

2. Food ideas – Tacos:  The beauty of the meat tacos street food dish stopped me in my tracks, the vibrant combinations of colours and lovingly stacked piles of meats, vegetables and pickles was something I hadn’t seen before.  Beautiful and unexpected.

Spotted at: Served by Smoqued at the Seasonal Market, Birmingham

Smoqued Tacos
Smoqued Tacos 
Smoqued menu
Smoqued menu

3.  Interior Design: A fried egg lamp shade anyone? This lamp rocked my world when I entered the The Breakfast Club Cafe not only does it supports the breakfast theme for obvious reasons it enhances the 80s vibe. It brought total joy to my day.

 Spotted at: The Breakfast Club Cafe, London Bridge 

Fried Egg Lamp Shade - The Breakfast club cafe - London Bridge
Fried Egg Lamp Shade – The Breakfast club cafe – London Bridge

4. Drinks promotion:  Virgins Tilting Ale. An ale that makes you tilt? Brilliant – bring it on.  The ale named after Virgin’s tilting pendolino trains reviews are pretty good but I didnt know if a ‘titling’ ale promoted sensible drinking . Or maybe it’s me just over thinking the word tilting,  Anyway it caused for a giggle on the way home!

Spotted at: London – Rugby on a Virgin (Tilting) Train 2015-04-07 22.58.34-2

 

5. Signage: Just add sparkle. I loved this sign by the Hungry Toad as mentioned in my blog at the Birmingham Spring Market. One effective sign brought the whole stand to life.

I would have never put the glitter signage with the Hungy Toads branding. But it just worked… Well done guys! May be should just all add sparkle.

 Spotted at: Seasonal Market, Birmingham

Hungry Toad signage
Hungry Toad signage
Hungry Toad
Hungry Toad

Fab look back through April. I will keep spotting design loves and who knows what May will bring. Exciting times ahead.

Brunch at The Breakfast Club Cafe – London Bridge

The question is where can I get the best breakfast in London? Well who knows, when you look into these things on google (and review websites)  there are hundreds of places and recommendations…

So I knew I was heading to watch my friend do the marathon at  Canada Water, so looked into places near London Bridge which reduced my google search and where did I find but no other that The Breakfast Club Cafes … when I started to read about these places it blew my mind – an 80s throwback experience that serves breakfast. WOW!

I packed my bag as quick as I could and headed there like a crazed woman in search of the 80s (and brunch obviously).

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The Breakfast Club - Dining area,  london bridge
The Breakfast Club – Dining area
The Breakfast Club - Dining area , london bridge
The Breakfast Club – Dining area

Following the success of their Soho cafe, opened in 2005, The Breakfast Club has since expanded to a number of other London locations. The London Bridge, opened in 2014, comes with a license so you can have a beer or maybe a more civilised Bloody Mary with your breakfast – happy days!

It serves a wide selection of breakfasts to start your day, it then continues serving up fab things till early evening. The breakfasts are not just your standard fry up; you can choose from a US variation featuring maple syrup pancakes, to a Latin American breakfast burrito.

Like the Spitalfields and the Battersea cafes,  London Bridge also has a secret. Hidden beneath The Breakfast Club in London Bridge is Call Me Mr Lucky – a concrete den that serves cocktails with lanterns and hidden alcoves.

So … Phew after reading all the reviews on this place I was expecting a huge queue but I got straight in and was seated by the really friendly staff.

Food loves…
I decided it was time to try something new so opted for the veggie breakfast burrito filled with  scrambled egg, roasted peppers, Portobello mushroom, gucamole, cheddar and spicy pepper sauce. Delicious.

The Breakfast Club - Breakfast london bridge
Veggie breakfast burrito

 

Breakfast Burrito The Breakfast club - london bridge
Breakfast Burrito

 

Breakfast Burrito The breakfast Club

 

The breakfast club menu
Menu

Design loves…
The  atmosphere of the cafe is just right. The music plays, the staff are chatty and it’s just a happy place to start the day. The design features that made me smile to myself where the fired egg lamp shade (where do you find such a thing), the smiley face cups and the hidden bar concept.

Fried egg lamp the breakfast club london bridge
Fried egg lamp shade anyone?

 

Mug The Breakfast club - london bridge
Happy mug :-)
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Call me lucky poster

The staff where uber friendly and really looked after me. I will be defiantly heading back and looks like I did get there at the right time but the queue would have been worth the wait!

The Breakfast club - london bridge
Queue

Address: 11 Southwark Street, SE1 1RQ

Contact: 02070789634

 Website: www.thebreakfastclubcafes.com

A sunshine filled Spring market – Birmingham, Digbeth

The sun was shining, music pumping and the smell from the food was immense. By looking at the queues it felt like the whole of Birmingham had dropped by with us to visit the Spring Market at The Bond in Digbeth.

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Spring Market, Digbeth

Digbeth pop-up street food market gathers together a small selection of the best street food traders from Birmingham and beyond. This is the place  for foodies to catch such local food gurus as the Original Patty Men, Routemaster Bus Bar and The Bournville Waffle co. The Spring Market starts at midday and runs until 6pm. Entrance is £1.50 for adults and kids get in FREE.  Dishes can range from £3 – £7.50.

The Spring Market is set by the canal and has a great street vibe which I am sure the sunshine helped. There is a good variety of food and drink, I loved it.

Food loves …
The HungryToad got me excited by the food offering and the stall design, it was a little bit  shabby with its hand drawn menu and corrigated walls but the sparkly signage won me over  .. and I queued in a very long queue for these guys culinary delights. I opted for the chicken wings and the halloumi chips. Simple & delicious with a bit of sparkle!

Design loves
It was pure eye candy looking at all the ideas people had come up with to create and support their brands and food ideas. I loved it here, not just for the food but for the draw of the creativity that surrounded me.

3 stalls from the Spring Market that got my design heart pumping:

1. The Gamekeeper
Serving wraps, a shredded beef brisket and a veggie option of melted halloumi, the stall had a traditional country feel in true keeping of a Gamekeeper vision.

2. Original Patty Man
Serving kick ass burgers with a kickass branding… I fell in love with this pop up, infact am sure part of me wanted to jump behing the counter and help out. There was just something electric about this little place and it followed through into there brand!

3. Smoqued
Smoqued served the most beautiful, eye catching tacos I have ever seen from a bright yellow 1973 Citroen H Van. This little yellow machine just ozzed class and the food presentation was out of this world.

2015-04-18 14.08.17All of this was washed down with a gin …  A little bit of Saturday design and food heaven,  2 hours well spent – I’d say.

 

Carlsberg poster… Probably the best poster in the world

Can the carlsberg  campaign get any better than this?   Surely this is genius, a billboard dispensing beer it has got to be the best marketing idea so far this year… I love it!

The billboard advert equipped with a beer pump popped up early Wednesday near to the Old Truman Bewery in Shoreditch, London offering visitors a half of lager from a tap located under the slogan ‘Probably the best poster in the world’.

Carlsberg marketing bosses said the promotion will be rolled out across the country. Whoooo to one coming to Rugby.

Genius!

 

Hail the Kale … Kale T-shirts & clothing

Over the last few months my love of kale has grown, I add it to every thing … I nutribullet it in my detox juice daily, I add it to my stir fries and am even partial to kale chips.

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Kale Racer Top

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Navy Kale sweatshirt

So you can imagine (or maybe not) my excitement when I seen these kale tops. I just had to get them.

I can now clearly communitcate my love for the leafy stuff on a contemporary raglan sweatshirt boasting a contrasting “Kale” graphic.

I just love them and cant wait to wear them …  I got the  racer tank for the gym and navy sweatshirt to keep me warm and snuggly.

2015-01-26 08.15.54Go get … www.suburbanriot.com

 

It really was a feast!! – Feast, Gorey Pier, Jersey

Feast is what Sundays in Jersey are made for. My hungry buddies drove me out for lunch and a wintery walk on the beach upto part of the Jersey Island I hadnt been too,  the beautiful Gorey Pier before I had to catch my flight home. The girls had heard that feast was a fairly ‘known’ restaurant and with 2 dogs this seemed the best place we could park ourselves outside, it was overlooking the boats and right under Mont Orgueil Castle. Lovely.

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2014-11-30 13.11.21 HDR

Rated in Jersey’s Top 10 restaurants (TripAdvisor, Jan 2013) Feast is situated on beautiful Gorey Pier. A relaxed but stylish restaurant serving a succeessful menu either inside or on the terrace.

2014-11-30 13.10.47The food offers honest quality food including a pan of  sizzling garlic prawns with crusty bread, antipasti sharing box, mussel pots , crispy salt and pepper squid, foie gras beef burger , steaks and seafood.

The staff are very friendly and make Feast a relaxed but buzzy place to be and are extremely passionate about the food they are serving with ample advice and nods of pleasure when you choose there favourite dish.

Food loves:
Oh my goodness what didnt I love might be the easiest place to start ….  I kicked off with the feast’s crispy salt & pepper squid, chipotle chilli sauce, roast garlic aioli and rocket. I did have food envy when Kathryns sizzling garlic prawns with crusty bread came out but with this amount delicious squid. I was happy!

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crispy salt & pepper squid

After filling myself with squid I had choosen the fish pie for main course, much to the delight of the waiter who had confirm this was his favourite dish the  crunchy topped creamy fish pie which was served with a dress side salad. It really didn’t disappoint, it was truely amazing filled with cod, salmon, prawns and smoke salmon and topped with mash…  I can safely say this is the best fish pie I have ever dived my fork into.

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fish pie
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side salad
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fish pie

 

Design loves:
This place has got it so right… The branding is tidy, simple and relaxed a true reflection of inside. It lets the food talking, it’s a  welcoming place with lovely little twists of design that guide you through even to the toilets.

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business card

 

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our Sunday menu

2014-11-30 13.09.19The shoes on the doors indicated males or female toilets … these little design features sent my design head into a spin so much so I nearly ended up in the gents!

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wall art

This is my restaurant of choice along the pier. I Love this place. The food is full of passion and so are the staff … Feast is more than just another resturant with a good sea view. Go visit.

Phone: +44 (0)1534 611118
Address: 10-11 Gorey Pier, St Martin, Jersey, JE3 6EW

 Website: feast.je

Forty Twenty Three – Mediterranean Food hits Birmingham

On a busy Saturday lunch time at a womens networking event in Birmingham centre we ran out for lunch with just under an hour to find something to eat. We discovered Forty Twenty Three, a new Mediterranean cafe whilst trying to avoid a last minute sandwich grab from Tescos…. Phew we did it!

Based in Stephenson Street in Birmingham. The restaurant is small but perfect.  There are a few places to sit and it isn’t designed for big numbers of diners.  But that was good as we where only a table of 3 and got seated straight away by the window.

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Fascia

The menu is also small, but perfectly formed. You can choose from koftas, mezes, pitta wraps & perek pastry wraps, salads and home made specials and these can all  be served to take-away or eat in. The menu might not have a huge selection, but is done right and cooked fresh with amazing  flavor.

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Menu board

 

Chicken Wrap
Chicken Wrap
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Hand cut chips

Food loves:
The menu is an enticing selection of Mediterranean classics.  I went for  a chicken wrap and a side of hand cut chips.  The chicken was beautifully cooked and well seasoned, and accompanied by salad and yoghurt dressing.  Simple food, expertly done, for days after I couldn’t stop thinking about about this delicious wrap. Dreamy.2014-11-22 13.59.14

 

Design loves:
There branding is simple, there menu is simple and there decor is simple with pretty little touches. It’s all about selling good food and that’s what comes first at Forty Twenty Three.

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Gosh, I loved this place and am sure everything is made with love and passion. Best things always come in small packages…  Go visit!

Visit: 34 Stephenson Street Birmingham B2 4BH

Facebook: 4023uk

Website: 4023.co.uk

Call: 07846 497080

A Great start to the day – Le Braye Beach Bistro, Jersey

My dear friends (hungry buddies Kathryn and Louise) moved to Jersey just over a year ago and my love affair with the Island keeps growing. It was an unexpected love affair, as my first trip over there was just to check that the home sick girls had settled in ok and then BOOM my Jersey addiction took hold as soon as I hit the beach of St Ouens and entered Le Braye Cafe for breakfast.

Always buzzing throughout the day  it seems a popular venue for locals as well as tourists on holiday. Its always my first food adventure in Jersy  when I get off my 8.15am flight and I always call ahead to check we are definately going, a bit like an excited child.

Le Braye also serves hot and cold meals; speciality teas and coffees; homemade cakes and pastries. In the summer an ice cream parlour opens, separate from the main café, offering a large variety of Jersey whippy and scooped ice cream goodies.

The Cafe just ozzes coolness and makes you feel instantly relaxed. The decor is simple, stylish and welcoming. There are fun little quirky yet homely elements throughout the Cafe from the stone wall, to the indoor fence and geckos running across the walls.

Food loves
The breakfast of course I usually took into the vegetarian lifesaver for £8.45 which is served with loads of toast and Jersey butter which rocks my world. Delicious … it’s always freshly made and I love the way my beans are served in a little tin cup! Service is to a good standard and nothing is too much for the team.

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Design loves
The whole decor its makes me feel instanly relaxed and part of surfers world thats is just a stone through away. It bring the peacefulness and the nauture from the beach indoors in a stylish way… Gosh I love this place.

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Its standard I will always visit Le Braye Cafe, it goes hand in hand with my visit Jersey… Thank you xx

 

Visit: La Grande Route Des Mielles
St Brelade, Jersey
Channel Islands
JE3 8FN

Facebook: LeBrayeCafe 

Website: lebraye.com

Call: +44 1534 481395