Category Archives: DRINKS

The Beach Body is back – Protein World’s Controversial Advert On New York Skyscraper

For the love of protein shakes (or not) … just when we had all thought we’d seen the back of that Protein World advert, it has well and popped is bikini body back into the world.

The ad that stars a bikini-clad toned model posing with the slogan ‘Are you beach body ready?’- is NOW plastered on a skyscraper in New York.

Are you beach body ready? Protein World - New York
Are you beach body ready? Protein World – New York

 

 

 

 

 

 

 

 

 

 

 

 

 

In April the advert designed to promote weight loss aids caused huge controversy when it featured across London, posters of the adverts were defaced by feminists & body image campaigners.

The adverts where eventually band but it was reported that Protein World apparently made around £1 million ($1.5 million) in four days.

A series of companies responded with witty comebacks such as Calsberg which we blogged about back in May.

Carlsberg poster are you beach body ready
Carlsberg poster response

Now in one breath I am gutted that these adverts  are back mainly I am just tired of the debate but on the other breath, I stand back in amazement than  Protein World are still pushing ahead with a such determination and confidence.

So I now I will kickback and watch how America responds to these bikini-clad adverts and see if us Brits have overreacted.

 

 

Carlsberg – ‘Are you beer body ready?’ Probably the best comeback in the world!

Carlsberg  response to the Protein World hugely controversy adverts  “Are you beer body ready?” on London Underground is another stroke of marketing genius and really quick thinking.

carlsberg
Carlsberg advert

The beer brand moved quickly to take the space next to next to the controversial advert using a  Carlsberg bottle in a little yellow bikini bottom, created by the creative agency Fold7 who also designed “Probably the best poster in the world“ which we blogged about a few weeks ago. Fold7 we salute you!

The original Protein World ads featuring a model posing in a bikini and asking Screen Shot 2015-05-04 at 14.47.48 have sparked a public backlash for making people physically inferior to the unrealistic body image of the bronzed model in the campaign with more than 70,000 people signing an online petition demanding the adverts be removed.

The Advertising Standards Authority (ASA) has also announced it will launch an investigation to establish if the ads broke “harm and offence rules or is socially irresponsible”.

Protein World has retweeted the image arguing that “If @Carlsberg are getting involved, you know you are #winning”.  Their over confident, thick-skinned attitude to the backlash of there adverts leaves me somewhat speechless.

But the clever advertising by Fold7 makes me so proud to be part of the creative advertising world.

… And just for the record Protein World my body is defiantly in beer body shape!

 

Flippin Burger!! A New street food market in Birmingham…

Now this is interesting.  After blogging about Saturdays Spring Market only yesterday and my love affair for the Digbeth Dinning Club there seems to be a new guy coming to the Birmingham table.

Taste and Liquor  will be launching a Global Feast – IVAL and weekly outdoor market set up by the people behind the Holi Rave at the new pop up venue on Lower Essex Street.

The event launches on Saturday 30th May 2015 from 12 – 6pm and will take place every week after.

Street-Food-Birmingham-Global-feastival-flyer

 

Taste and Liquors  point of difference to the other, more established food markets is a focus on more globally inspired street food from the Midlands and cocktails classes. Looking forward to popping along …

Website: www.tasteandliquor.com

Carlsberg poster… Probably the best poster in the world

Can the carlsberg  campaign get any better than this?   Surely this is genius, a billboard dispensing beer it has got to be the best marketing idea so far this year… I love it!

The billboard advert equipped with a beer pump popped up early Wednesday near to the Old Truman Bewery in Shoreditch, London offering visitors a half of lager from a tap located under the slogan ‘Probably the best poster in the world’.

Carlsberg marketing bosses said the promotion will be rolled out across the country. Whoooo to one coming to Rugby.

Genius!

 

Delish coffee?

2014-08-23 14.16.28I had 30 minutes to kill after doing some speed shopping and I was in need of a relaxing coffee so I popped into a little independent cafe today in Rugby, Delish.

It’s never really been on my radar but was pleasantly surprised. They served a great range of homemade food such as quiches, fish cakes, hearty salads and a fab cake selection, you can even purchase homemade breads to take away.

2014-08-23 14.02.30

The design of the interiors, layout and atmoshpere was what stood out for me. It was nice and chilled yet with modern twists and a place I could spend an Saturday afternoon reading a book or writing this blog!2014-08-23 14.01.05

But what I got really excited about, sad but true, was the use
of the syrup tins for sugar pots …cute!

2014-08-23 14.03.52
Sugar pots

I will go back and try out their dishes so watch this space. Oh and I nearly forgot, the coffee was Delish.2014-08-23 14.03.47

Contact details:
11a Bank St, Rugby CV21 2QE

01788 578060

There website seems to be down at the mo so keep trying:
www.de-lish.co