The Beach Body is back – Protein World’s Controversial Advert On New York Skyscraper

For the love of protein shakes (or not) … just when we had all thought we’d seen the back of that Protein World advert, it has well and popped is bikini body back into the world.

The ad that stars a bikini-clad toned model posing with the slogan ‘Are you beach body ready?’- is NOW plastered on a skyscraper in New York.

Are you beach body ready? Protein World - New York
Are you beach body ready? Protein World – New York

 

 

 

 

 

 

 

 

 

 

 

 

 

In April the advert designed to promote weight loss aids caused huge controversy when it featured across London, posters of the adverts were defaced by feminists & body image campaigners.

The adverts where eventually band but it was reported that Protein World apparently made around £1 million ($1.5 million) in four days.

A series of companies responded with witty comebacks such as Calsberg which we blogged about back in May.

Carlsberg poster are you beach body ready
Carlsberg poster response

Now in one breath I am gutted that these adverts  are back mainly I am just tired of the debate but on the other breath, I stand back in amazement than  Protein World are still pushing ahead with a such determination and confidence.

So I now I will kickback and watch how America responds to these bikini-clad adverts and see if us Brits have overreacted.

 

 

A lovely brunch – The Nook, Rugby

Good morning… Now this is my favourite part of the day and food wise it’s the same I am always happy when diving into breakfast. The Nook in Rugby is constant in there food offering serving fresh, loved and local produce. I have reviewed the Nook previously so pop over here to read our full review. BLOG.

So I am going to keep this a short…

The atmosphere in the Nook its always a light affair and everyone is happy and relaxed so its a great way to ease you into your day.  Its the perfect place to catch up with friends and family and the staff are welcoming.

Food loves…
Browsing through the menu and its wide selection of breakfasts from breakfast muffins to breakfast bruschetta and the more traditional options. I opted for the Scottish smoked salmon & free range scrambled eggs on a toasted artisan sourdough with a glass of  Buck’s Fizz, all for the tidy sum of £8.50. The salmon was beautifully fresh and the egg scrambled to perfection and washed down with a glass of fizz. Happy times.

smoked salmon and scrambled eggs
A smoked salmon brunch

My brother chose The Nook Breakfast  with Local  English sausage,  dry cure bacon,  poached egg, slow roasted tomato,  black pudding, chestnut mushrooms and Heinz baked beans with toasted artisan sourdough for  £7.50.

traditional breakfast
The Nook Breakfast

What I love about The Nook is its constancy the staff, the food, the atmosphere… Its my local hideaway!

Call: 01788 312459

Website: thenookonthesquare.co.uk

Menu: Summer menu

Carlsberg – ‘Are you beer body ready?’ Probably the best comeback in the world!

Carlsberg  response to the Protein World hugely controversy adverts  “Are you beer body ready?” on London Underground is another stroke of marketing genius and really quick thinking.

carlsberg
Carlsberg advert

The beer brand moved quickly to take the space next to next to the controversial advert using a  Carlsberg bottle in a little yellow bikini bottom, created by the creative agency Fold7 who also designed “Probably the best poster in the world“ which we blogged about a few weeks ago. Fold7 we salute you!

The original Protein World ads featuring a model posing in a bikini and asking Screen Shot 2015-05-04 at 14.47.48 have sparked a public backlash for making people physically inferior to the unrealistic body image of the bronzed model in the campaign with more than 70,000 people signing an online petition demanding the adverts be removed.

The Advertising Standards Authority (ASA) has also announced it will launch an investigation to establish if the ads broke “harm and offence rules or is socially irresponsible”.

Protein World has retweeted the image arguing that “If @Carlsberg are getting involved, you know you are #winning”.  Their over confident, thick-skinned attitude to the backlash of there adverts leaves me somewhat speechless.

But the clever advertising by Fold7 makes me so proud to be part of the creative advertising world.

… And just for the record Protein World my body is defiantly in beer body shape!

 

April: Hungry’s top 5 design loves from the world of food….

Each month I will quickly blog about my 5 design loves  from the food and drink industry that I have spotted on my travels. These could be anything from interesting menu designs, to unique logos or a sexy new food concept or just simply something that makes me laugh.

So here goes for the month of April that seen the nation eagerly await the arrival Kate and Williams royal baby. I was out there falling in love with these creative ideas:

1.  Menu Design: A menu in a plant pot such a simple yet effective idea  and could be quite cost effective for small food businesses such as restaurants, bars and cafes.

All Bar One have kept there creative very simple and I think actual plant should be more of the herb variety and the word ‘peckish’  maybe shouldn’t be used as it might encourage the eating of the plant (see below). Great concept could just work a little harder.

Spotted at: Allbarone at Euston Station

All Bar One - Plant Menu
All Bar One – Plant Menu
Hungry getting Peckish
Hungry getting Peckish

2. Food ideas – Tacos:  The beauty of the meat tacos street food dish stopped me in my tracks, the vibrant combinations of colours and lovingly stacked piles of meats, vegetables and pickles was something I hadn’t seen before.  Beautiful and unexpected.

Spotted at: Served by Smoqued at the Seasonal Market, Birmingham

Smoqued Tacos
Smoqued Tacos 
Smoqued menu
Smoqued menu

3.  Interior Design: A fried egg lamp shade anyone? This lamp rocked my world when I entered the The Breakfast Club Cafe not only does it supports the breakfast theme for obvious reasons it enhances the 80s vibe. It brought total joy to my day.

 Spotted at: The Breakfast Club Cafe, London Bridge 

Fried Egg Lamp Shade - The Breakfast club cafe - London Bridge
Fried Egg Lamp Shade – The Breakfast club cafe – London Bridge

4. Drinks promotion:  Virgins Tilting Ale. An ale that makes you tilt? Brilliant – bring it on.  The ale named after Virgin’s tilting pendolino trains reviews are pretty good but I didnt know if a ‘titling’ ale promoted sensible drinking . Or maybe it’s me just over thinking the word tilting,  Anyway it caused for a giggle on the way home!

Spotted at: London – Rugby on a Virgin (Tilting) Train 2015-04-07 22.58.34-2

 

5. Signage: Just add sparkle. I loved this sign by the Hungry Toad as mentioned in my blog at the Birmingham Spring Market. One effective sign brought the whole stand to life.

I would have never put the glitter signage with the Hungy Toads branding. But it just worked… Well done guys! May be should just all add sparkle.

 Spotted at: Seasonal Market, Birmingham

Hungry Toad signage
Hungry Toad signage
Hungry Toad
Hungry Toad

Fab look back through April. I will keep spotting design loves and who knows what May will bring. Exciting times ahead.

Brunch at The Breakfast Club Cafe – London Bridge

The question is where can I get the best breakfast in London? Well who knows, when you look into these things on google (and review websites)  there are hundreds of places and recommendations…

So I knew I was heading to watch my friend do the marathon at  Canada Water, so looked into places near London Bridge which reduced my google search and where did I find but no other that The Breakfast Club Cafes … when I started to read about these places it blew my mind – an 80s throwback experience that serves breakfast. WOW!

I packed my bag as quick as I could and headed there like a crazed woman in search of the 80s (and brunch obviously).

2015-04-26 08.42.11

The Breakfast Club - Dining area,  london bridge
The Breakfast Club – Dining area
The Breakfast Club - Dining area , london bridge
The Breakfast Club – Dining area

Following the success of their Soho cafe, opened in 2005, The Breakfast Club has since expanded to a number of other London locations. The London Bridge, opened in 2014, comes with a license so you can have a beer or maybe a more civilised Bloody Mary with your breakfast – happy days!

It serves a wide selection of breakfasts to start your day, it then continues serving up fab things till early evening. The breakfasts are not just your standard fry up; you can choose from a US variation featuring maple syrup pancakes, to a Latin American breakfast burrito.

Like the Spitalfields and the Battersea cafes,  London Bridge also has a secret. Hidden beneath The Breakfast Club in London Bridge is Call Me Mr Lucky – a concrete den that serves cocktails with lanterns and hidden alcoves.

So … Phew after reading all the reviews on this place I was expecting a huge queue but I got straight in and was seated by the really friendly staff.

Food loves…
I decided it was time to try something new so opted for the veggie breakfast burrito filled with  scrambled egg, roasted peppers, Portobello mushroom, gucamole, cheddar and spicy pepper sauce. Delicious.

The Breakfast Club - Breakfast london bridge
Veggie breakfast burrito

 

Breakfast Burrito The Breakfast club - london bridge
Breakfast Burrito

 

Breakfast Burrito The breakfast Club

 

The breakfast club menu
Menu

Design loves…
The  atmosphere of the cafe is just right. The music plays, the staff are chatty and it’s just a happy place to start the day. The design features that made me smile to myself where the fired egg lamp shade (where do you find such a thing), the smiley face cups and the hidden bar concept.

Fried egg lamp the breakfast club london bridge
Fried egg lamp shade anyone?

 

Mug The Breakfast club - london bridge
Happy mug :-)
2015-04-26 09.19.22
Call me lucky poster

The staff where uber friendly and really looked after me. I will be defiantly heading back and looks like I did get there at the right time but the queue would have been worth the wait!

The Breakfast club - london bridge
Queue

Address: 11 Southwark Street, SE1 1RQ

Contact: 02070789634

 Website: www.thebreakfastclubcafes.com

A quick trip down memory lane – Camden Town & Market

A sunny Tuesday afternoon before I go to a blogging masterclass… Where else shall I kill two hours than in my old stomping ground of
Camden Town. It’s hot and the place is buzzing.

I decided not to eat in my usual places of Camden Kitchen and Hache and head  straight down to the Camden Market. I had a quick  mooch around and spend some time looking at the food offerings and see if anything caught my design eye.

vanessa myers - camden

Tanakatsu – a Japanese Katsu specialist caught my eye and the food looked amazing. All dishes where made to order taking  about 5 minutes to cook from fresh, with a price tag of around £5.50.

2015-04-07 16.08.07
Tanakatsu – Camden

 

Chicken Katsu Box
Chicken Katsu Box – Tanakatsu

Food loves:
I went for the Chicken Katsu Box which came with a pumpkin croquette, an Ebi Fry (prawn Katsu) , rice salad and pickle and a side of curry sauce.  The Chicken was delicately breaded and fried, and served hot.

2015-04-07 16.11.23To be honest I was over whelmed by the beauty of such a dish served in a take away box, it was delicious and the pickles that accompanied the dish where full of taste. This is probably one of the best meals I have eaten with a plastic fork.

You can really tell these guys put there passion into their food. I really never expected such great food from a vendor in the Camden Market –  WOWZERS. Camdens food offering has really raised the bar since I worked down there!

Chicken Katsu Box - Tanakatsu
Curry Sauce – Tanakatsu
Camden Market
Camden Market

Design Loves:
It’s been a little while since I spent time in Camden Market and I loved being back. But what really blew my away was the tribute to Amy Winehouse it reminded me of the time I use to see her walking (sometimes staggering)  around Camden. Sleep tight Amy.

2015-04-07 16.25.30 HDR
Amy Winehouse Statue
Amy Winehouse Statue - Camden
Amy Winehouse Statue

I had a lovely few hours spent back in my old stomping ground of Camden and the food blew me away. Camden Markets food offering seems to have moved on from the limted selection it had when I worked there may moons ago. I will be coming back to spend more trips down memory lane and sampling the new food delights.

Thanks Camden… I’ve missed you xxx

Website: www.camdenmarket.com

Address: Camden High Street, London NW1 8NH
020 7485 5511

Flippin Burger!! A New street food market in Birmingham…

Now this is interesting.  After blogging about Saturdays Spring Market only yesterday and my love affair for the Digbeth Dinning Club there seems to be a new guy coming to the Birmingham table.

Taste and Liquor  will be launching a Global Feast – IVAL and weekly outdoor market set up by the people behind the Holi Rave at the new pop up venue on Lower Essex Street.

The event launches on Saturday 30th May 2015 from 12 – 6pm and will take place every week after.

Street-Food-Birmingham-Global-feastival-flyer

 

Taste and Liquors  point of difference to the other, more established food markets is a focus on more globally inspired street food from the Midlands and cocktails classes. Looking forward to popping along …

Website: www.tasteandliquor.com

ROYAL ASCOT POPS UP – Michelin star dining goes to London

Pop-up restaurants are quite literally popping up all over the country! This latest restaurant is probably the poshest one to date!

Royal Ascot is only round the courner, Ascot launched a competition to find diners for the World’s first ever, horse-drawn, Michelin-starred dining experience. It arrived at Observation Point, Queen’s Walk at London’s Southbank yesterday (16th April), giving two winners an exclusive preview of there fine dining menu. Looking at Ascots twitter feed it was a huge success creating plenty of intrigue,  which any PR stunt should do …

The winners of the competition sampled a three-course Royal Ascot taster menu with select wines all prepared by Michelin-starred chefs Michael Caines and Phil Howard who are both hosting restaurants at this year’s Royal meeting. Michael & Phil partnered with Steve Golding (Executive Chef, Ascot Racecourse) to create the breathtaking pop-up restaurant.

 

Video link

 

The beautiful mini restaurant sits inside a Victorian landau carriage matching the ones that can be seen in the Royal Procession, has space for just two diners. The winners where welcomed on board by Ascot’s famous Greencoats, before being served Champagne and canapés. They went on a tour of London’s Southbank, St Paul’s Cathedral and around London.  Each course was served at a fixed point on the route as I think trying to eat and drink whilst being pulled by two the horses called Otto and Bullet might have been a bit tricky!

A big well done to the Ascot team combing a new concept (pop ups) with such a prestigious brand steeped with tradition. Just wish I’d entered the competiton… maybe next year.

 

Carlsberg poster… Probably the best poster in the world

Can the carlsberg  campaign get any better than this?   Surely this is genius, a billboard dispensing beer it has got to be the best marketing idea so far this year… I love it!

The billboard advert equipped with a beer pump popped up early Wednesday near to the Old Truman Bewery in Shoreditch, London offering visitors a half of lager from a tap located under the slogan ‘Probably the best poster in the world’.

Carlsberg marketing bosses said the promotion will be rolled out across the country. Whoooo to one coming to Rugby.

Genius!

 

Sunday Afternoon tea with the girls – FAWSLEY HALL HOTEL & SPA, Northampton

Steeped in tradition and history Fawsley Hall Hotel & Spa in Northamptonshire is a beautiful country house hotel surrounded by acres of beautiful gardens and parkland, so we couldn’t think of a better place to spend a 40th Birthday celebration (not mine) with my ladies.

Fawsley Hall is a beautiful place and this was my 2nd visit (previously I stayed over and used the spa facilities – equally a good evening) … Walking into the great hall always takes your breath away its  beyond stunning. We was seated in the restaurant area so was slightly disappointed we where not in my beloved great hall. Maybe next time …

Champagne
Champagne

We chose to have the Fawsley Full Afternoon Tea which was served with champagne and it didn’t disappoint.

There was a fab choice of finger sandwiches that were fresh and tasty served with some lovely home made fancies (the raspberry macaroons rocked), and followed with some great scones along with plenty jam and cream.

 

2015-03-08 17.58.46
The girls
2015-03-08 16.06.33
Afternoon tea – cake selection
2015-03-08 16.19.40
Scones and macaroons

2015-03-08 16.06.21

Savoury Afternoon Tea
Savoury Afternoon Tea

But I did have massive food envy when my friend choose the savoury afternoon tea with such delights as: Chicken Liver Parfait with Quince Jelly, Smoke salmon on rye with capers, Pastrami Bagel with mustard mayonnaise and dill pickles…. huuuuuuummmmm serious food envy. Am defiantly having that next time!

Savoury Afternoon Tea
Savoury Afternoon Tea

I love Fawsley Hall and its defiantly a place of beauty will be heading back for the savoury afternoon tea sometime soon will be requesting to be sat in the great hall for sure.

Contact: 0845 458 0901

Address: Fawsley Near Daventry, Northamptonshire,
NN11 3BA, England, UK

fawsleyhall@handpicked.co.uk

www.handpickedhotels.co.uk